Monday, May 17, 2010

You Race...Therefore You Laugh

I don't know how you can not laugh at all the funny, quirky things that take place in endurance sports.  After an Ironman, a boatload of 70.3's, olympics and sprints combined with a handful of marathons, a plethora of half-marathons and a lifetime of 5k's I have lived a lifestyle that that I love being a part of....and seen some of the funniest things imaginable.

So why not start a t-shirt company to poke fun at the many things that make you remember why these sports are fun?  Why not try to bring a smile to the many struggling or insanely intense athletes out there trying to accomplish feats they once thought impossible and now are conquering.

That's what I thought...and that's what I did.  I noticed a progression in these sports as you elevate from one level to the next that the intensity, ego and price tag continually rises to the point where you finish something like a full Ironman and take yourself so seriously you feel the entire world should bow down to you.

That is the point I came to when I remembered I love to race.  It's my thing.  It brings me joy, thought, peace and fitness that provides balance in my life.  Why does everyone else have to suck because of that?

My solution was to race, party and always have fun doing it.  I noticed that once you let one level of your intensity down you start to notice fun things and people in your races that you never noticed before.  I also started to increase my thought process and creativity where I was being more mentally productive out training than sitting in the office.

All the while, still shaving my legs, chugging goo's on long training days, peeing on the side of some farm road, and launching snot rockets going 20mph on my bike....and that's when it hit me.  Relax...have some fun...and make some fun out of all this stuff.

After nine months, you have a beautiful baby website.  I named it to poke fun at all those overly intense people you see at the races that haven't hit their "racing zen" yet as if to say "sweet try dude and good luck."  People that need to wear their bike jersey's out to go grocery shopping, or slip on their tri-shorts to walk around the mall.  All this fun stuff is the inspiration around the start of Sweet Tri and what I hope to develop into the future of Sweet Tri.

I call it Attitude Apparel.  I want to make apparel that recognizes athletes for the great feats they have accomplished as well as having some fun and bringing smiles to faces of nervous, highly trained "night before the big race" athletes.

I'm starting small with some fun t-shirts for triathletes and runners and plan to expand into more shirts for spectators (who often times work as hard as the athletes for one glimpse of their person).  I aim to produce stuff for men and women and expand to more types and brands of apparel.

But for our t-shirts.  Where them everywhere, proudly.  You are an athlete with attitude.

Give it a sweet tri.

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